SEO report of purnelljewellery.co.uk

Purnell Jewellery Coulsdon: Jewellery Sales, Valuation ...

www.purnelljewellery.co.uk/

Purnell Jewellery was established in 2009 by award-winning Designer Jeweller, Vicki Purnell. Vicki has over 15 years experience in the jewellery trade ...


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.

 SEO

URL

Domain : www.purnelljewellery.co.uk/

Character length : 27

Title
Purnell Jewellery Coulsdon: Jewellery Sales, Valuation, Restorations & Repairs
Description
Purnell Jewellery was established in 2009 by award-winning Designer Jeweller, Vicki Purnell. Vicki has over 15 years experience in the jewellery trade working for both internationally renowned and independent jewellery companies.
Keywords (meta keywords)
jewellers coulsdon, surrey jewellers, jewellery valuations, jewellery repairs CR5, jewellery restorations, diamond sales, bespoke jewellery

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Purnell Jewellery Coulsdon: Jewellery Sales, Valuation, Restorations & Repairs

Character length : 82

Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 30%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
1160000
Heading structure in the source code
  • <H1> Welcome To Purnell Jewellery
  • <H2> About Us
  • <H2> Quick Links
  • <H2> Opening Hours
  • <H2> Hot 100 2016
  • <H2> Associate Fellow
  • <H2> Designer/Craft Member
  • <H2> Find Our Products On Jewel Street
  • <H2> Customer Testimonials
  • <H2> Follow Us On Twitter
  • <H2> Our Instagram Feed
  • <H2> Our Jewellery Services At A Glance
  • <H2> Bespoke
  • <H2> Valuations
  • <H2> Stringing
  • <H2> Ring Sizing
  • <H2> Polishing
Word cloud
  • jewellery18
  • vicki13
  • ring10
  • purnell8
  • rings7
  • surrey7
  • engagement7
  • bespoke6
  • unique5
  • guide5
  • workshop4
  • powell4
  • work4
  • design4
  • thank4
  • sizing4
  • made3
  • beautiful3
  • home3
  • all3
  • wedding3
  • professional3
  • budget3
  • services3
  • buying3
  • exactly2
  • early2
  • recommend2
  • come2
  • like2
  • kent2
  • member2
  • get2
  • available2
  • free2
  • hot2
  • associate2
  • exceptional2
  • fellow2
  • just2
  • different2
  • fantastic2
  • know2
  • meeting2
  • ideas2
  • always2
  • highly2
  • everyone2
  • recommending2
  • most2
  • download2
  • happier2
  • terms2
  • collections2
  • hard2
  • few2
  • products2
  • experience2
  • valuations2
  • passion2
Keyword matrix
wordtitledescriptionsheading
jewellery
vicki
ring
purnell
rings
surrey
Two Word cloud
  • purnell jewellery2
  • any budget2
  • purnell powell2
  • ring sizing2
  • passion for2
  • unique bespoke2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Error! The website uses iFrame solutions. This type of contents are not indexed by Google.
Images
We found 24 images on this web page.

Alternate attributes for the following 4 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
7.50
Flesch Reading Ease
56.00
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.10
Dale–Chall Readability
6.30
SMOG Index
10.50
Spache Readibility
5.00
Number of letters
4095
Number of words
827
Number of sentences
99
Average words per sentences
8
Number of syllables
1392
Syllables in words
1384
Average syllables in words
1.68
Number of words in first three syllables
158
Percentage of word / syllables
19.11
Words not in Dale-Chall easy-word list
309
Words not in Spache easy-word list
229

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
886 ms
Table layout
Good! No nested tables found.
Number of HTTP resources
222
Number of source domains
77
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.purnelljewellery.co.uk/js/jquery-1.7.2.min.js
  • http://www.purnelljewellery.co.uk/.. /jquery.mobile.customized.min.js
  • http://www.purnelljewellery.co.uk/.. /jquery.easing.1.3.js
  • http://www.purnelljewellery.co.uk/sliders/camera/js/camera.min.js
List of render blocking css files
  • http://www.purnelljewellery.co.uk/style.css
  • http://www.purnelljewellery.co.uk/respond.css
  • http://www.purnelljewellery.co.uk/sliders/camera/css/camera.css
  • http://fonts.googleapis.com/css?family=Lato

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.purnelljewellery.co.uk/js/jquery-1.7.2.min.js
  • http://www.purnelljewellery.co.uk/sliders/camera/js/jquery.mobile.customized.min.js
  • http://www.purnelljewellery.co.uk/sliders/camera/js/jquery.easing.1.3.js
  • http://www.purnelljewellery.co.uk/sliders/camera/js/camera.min.js
File size of all javascript files combined
2.09MB
Javascript minifying
You can save 7.6KB (48% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.purnelljewellery.co.uk/style.css
  • http://www.purnelljewellery.co.uk/respond.css
  • http://www.purnelljewellery.co.uk/sliders/camera/css/camera.css
File size of all css files combined
393.27KB
CSS minifying
You can save 1.2KB (17% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
245.73KB
Gzip compression
Error! By using Gzip you can save 2.6KB (82% compression) on your site.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
106
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.purnelljewellery.co.uk/img/beads.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/bg.pngExpiry time is not specified
http://www.purnelljewellery.co.uk/img/blurbshadow.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/cba_large.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/gfb.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/hot100.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/hpmain.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/hpmain2.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/hpmain3.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/hpmain4.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/hpmain5.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/hpmain6.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/js.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/mo-menui.pngExpiry time is not specified
http://www.purnelljewellery.co.uk/img/nwaj.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/polishing.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/proinstgold.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/purnell.pngExpiry time is not specified
http://www.purnelljewellery.co.uk/img/repairs.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/rsz.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/si_facebook.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/si_googleplus.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/si_instagram.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/si_nwg.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/si_pinterest.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/si_twitter.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/swap.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/ticon.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/img/valuations.jpgExpiry time is not specified
http://www.purnelljewellery.co.uk/js/jquery-1.7.2.min.jsExpiry time is not specified
http://www.purnelljewellery.co.uk/respond.cssExpiry time is not specified
http://www.purnelljewellery.co.uk/sliders/camera/css/camera.cssExpiry time is not specified
http://www.purnelljewellery.co.uk/.. /camera-loader.gifExpiry time is not specified
http://www.purnelljewellery.co.uk/.. /camera_skins.pngExpiry time is not specified
http://www.purnelljewellery.co.uk/sliders/camera/js/camera.min.jsExpiry time is not specified
http://www.purnelljewellery.co.uk/.. /jquery.easing.1.3.jsExpiry time is not specified
http://www.purnelljewellery.co.uk/.. /jquery.mobile.customized.min.jsExpiry time is not specified
http://www.purnelljewellery.co.uk/style.cssExpiry time is not specified
https://secure-assets.rubiconproject.com/static/psa/de/15.jpgExpiry time is not specified
https://secure-assets.rubiconproject.com/static/psa/de_ch/15.jpgExpiry time is not specified
https://secure-assets.rubiconproject.com/static/psa/de_ch/2.jpgExpiry time is not specified
https://m.addthisedge.com/.. /_ate.track.config_resp36 seconds
https://abs.twimg.com/emoji/v2/72x72/2764.png60 seconds
https://cdn.syndication.twimg.com/.. /644499705590882304?callback=__twttr.call...5 minutes
https://s7.addthis.com/js/300/addthis_widget.js10 minutes
https://syndication.twitter.com/settings?widget_origin=http%3A%2F%2Fwww....10 minutes
https://widgets.pinterest.com/.. /count.json?url=https%3A%2F%2Fweb.stagram...14.8 minutes
https://www.googletagservices.com/tag/js/gpt.js15 minutes
https://connect.facebook.net/en_US/sdk.js20 minutes
http://platform.twitter.com/widgets.js30 minutes
https://gum.criteo.com/sync?c=2&r=2&j=rp_onUserIdLoaded_829824_1560 minutes
https://pagead2.googlesyndication.com/pagead/osd.js60 minutes
https://gum.criteo.com/sync?c=2&r=2&j=rp_onUserIdLoaded_829818_260 minutes
https://gum.criteo.com/sync?c=2&r=2&j=rp_onUserIdLoaded_829822_1560 minutes
http://www.google-analytics.com/analytics.js2 hours
https://www.google-analytics.com/analytics.js2 hours
https://ads.rubiconproject.com/ad/11582.js2.5 hours

 Speed test – Images

File size of all images combined
1.72MB
Image optimisation
You can save 351.4KB (44% compression) by optimising the images below:

 Traffic

Alexa
22013299

 Website security

IP
88.208.252.140
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Good! The website uses favicon.

 Order of Heading elements on mobile by position

  • H1 : Welcome To Purnell Jewellery, ( 512px from top )
  • H2 : About Us, ( 640.78125px from top )
  • H2 : Quick Links, ( 1062.78125px from top )
  • H2 : Opening Hours, ( 1282.5625px from top )
  • H2 : Designer/Craft Member, ( 1754.5px from top )
  • H2 : Hot 100 2016, ( 1767.5px from top )
  • H2 : Associate Fellow, ( 1767.5px from top )

 Typos

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